Branding: Landor & Fitch
During the summer before my final year at IADT, I was lucky enough to take part in a three–month internship with Landor & Fitch, London. I got to work on a huge range of projects, with some of the world’s biggest brands, alongside their fantastic team.
Year three internship.
A selection of projects designed with the team at L&F.
Have a look at their beautiful work here.
In the past, the Retail Design Student Awards has culminated in an exhibition at London's Olympia to showcase the work. This year however, in light of the restrictions imposed, we have created a website and new identity to act as a showcase platform.
We chose to use a paired back set of graphic assets in order to highlight the students and their work, as well as a new logo with a modern feel.
I chose to use an altered contemporary typeface to the logo and its animation in order to express the awards focus on lateral thinking.
BP Pulse is develeping an electric car charging system and "effortlessly energising" was the key phrase given to the team from the client.
My role in the project was to develop a set of animations for login screens to present to the client as well as a new set of icons for the brand.
The background animations and icon set which I made took inspiration from the brands current logo and colour pallette and focused on the same phrase of "effortlessly energising".
Baker Hughes is an energy technology company focused on taking energy forward, making it safer, cleaner, and more efficient for people and the planet. They client us seeking a brand update using the phrase "forward, faster".
We created a set of slide decks for company presentations as well as instagram stories and webpages with this phrase "forward, faster" in mind.
Rather than create a new set of assets, we refreshed the assets which they already had, including a new graphic device made from their logo, a new system for displaying their images and a new type system.