Branding & Wayfinding: Tully
This year three branding project was for a real client, which was a new primary school in South Dublin. Tully has a child centered ethos and celebrates all religions and beliefs.
Year three project.
Completed remotely in lockdown 2020.
A core aspect to this brief was to capture Tully's ethos and approach to learning. Because Tully's inclusive, child centered approach is so unique, it led me with enthusiasm to represent their philosophy appropriately.
As this was a brand new school in the area with only 9 children in its first junior infants class this year, I chose to focus on the elements of ephemera that would get the word out about the school.
I chose to approach this challenge by using crops of children’s drawings set against robust type to reflect the school’s inclusive ethos and express their belief of nurturing a child’s individuality.